Creating a successful large-scale, multi-faceted event takes client trust, creative vision, teamwork and long hours of thoughtful planning. When all the efforts coalesce, like it did for Relevé’s recent Hill-Rom event in Detroit, the results are pure magic. The event was a giant wrap-up party to celebrate Hill-Rom’s successes for the year and their valuable sales and service employees. The theme for the night was Limitless. With that theme as a guiding light, the team at Relevé Unlimited knew the 900 guests needed to be wowed. The party was held at the iconic Eastern Market in “Shed 3”, a massive warehouse with a very hip industrial vibe in the heart of the city. The Relevé team and supporting vendors brought in truckloads of industrial style furniture, a giant 360° bar serving up all the cool cocktails one would expect and desire, and a variety of extraordinary food stations serving gourmet Greek and Mediterranean favorites.
Once the guests arrived via 18 full-size Motor coaches from the Detroit Marriott at the Renaissance Center, they entered the venue through an illuminated tunnel where gloved hands poked through hidden portals to offer beer and wine libations. The mystery hands helped set the tone for what was to come. Inside the hall, fun stations were set up including cigar rolling demonstrations and whiskey tasting guided by a distinguished whiskey sommelier. Outdoors live fire pits provided warm and cozy conversation areas with guests seated on Custom Hill-Rom logo camp chairs. The annual Hill-Rom Cornhole Tournament played out nearby. For entertainment, there was a DJ and dancing, but one of the evening’s highlights was a flash mob led by sensational drag queens who put on a choreographed number that surprised and delighted the guests.
Of course, creating a lasting impression is often as important these days as the event day itself. To that end, Relevé gave the attendees plenty to take home and share with others. The build your own sunglass station let guests custom-design fun shades that had the event logo on the frames. There was also live t-shirt printing, where attendees could watch as designers created personalized swag right before their eyes. For those who wanted to take, or send a digital memory, there were no less than three unique photo ops. In one space a giant set of neon wings allowed guests to create selfies where they looked like hi-tech angels. In another location, a graffiti wall backdrop allowed guests to pose on limited edition, hand-assembled luxury cruisers from Shinola Bikes, for a cool Detroit-centric experience. A professional photographer was on hand to capture the moment using the guest’s phones. Last but not least, there was a photo booth that allowed anyone who entered to create animated gifs, perfect for posting on their social media.
The Hill-Rom event was a tremendous hit for all who participated. Relevé Unlimited welcomes the opportunity to create a magical memorable event for you as well.